…if your front door happens to be on Queen Street. Even if it isn’t… please welcome Joe’s newest stand-alone store, right in the heart of it all – Toronto’s Queen Street West.
Toronto industry people, hand-selected shoppers, and the Mimrans came together this evening to celebrate the opening of the freshest of Joe Fresh’s rapidly growing roster (which’ll very soon include a store in NYC – FYI).
So, what did you miss?
Joe Mimran indulges some guests in conversation…

… while shoppers do laps around the considerably large shop…

… and tasty treats are handed out (fried mushroom risotto? yes, please)…

… Joe Fresh designers get in on the action, too…

… and a DJ spins for a packed house.

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Offerings? Well…
A printed take on our oh-so-favourite silk blouses:

Essentially every basic in the book:

A million and a half colours of super-affordable nail polish:

Some good ol’ fashioned Canadiana:

Super-reasonably priced ‘leather’ pants (50 bucks):

More silk:

A lovely little desert boot:

Fresh Fresh Fresh.

Most Joe Fresh merch is available here.
And if you’re in the hood, check out the store at Queen & Portland. It’s worth a look. And the prices never cease to make us do a double take. That’s always nice, right?






























































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