Denim has been around since the 1800′s, and has had the staying power of white on rice. Originally created for the workplace (rugged, durable, body safe) denim has earned itself an undeniably iconic status. The stuff of motorcycle riders and heavy metal concerts has been adapted by fashion’s cool kids, since the 1960s. Denim experts suggest never washing your denim to get its true ‘story’ on it, with its fades and wears and tears. Here’s our story on denim through the decades.
Levi’s, Lee’s and Wranglers. Not just for work any more.
1960s / 1970s
Tight and faded. Embellishment, patchwork and personalizing – embodying the hippie individuality of the decades.
The bigger the better.
Denim is badass a la Luke Perry, and embraced by the grunge set of the nineties.
Loose ones, short + tiny ones, bleached, faded, stonewashed, studded, what’s old is new again.
Plus, peep our denim jacket picks.
Header image via Fashionvibe.