June 3, 2014

GIRL GUIDE: Joellen Lu

Clad in a pink fur coat and bobby socks, Joellen Lu isn’t your typical entrepreneur. As the business-savvy, go-getter behind Cali boutique Can U Not, Joellen knows a thing or two about balancing a hectic schedule. While studying psychology in college she transformed her Tumblr-based personal shop into a fully stocked retail force to be reckoned with. Striking the perfect balance of vintage and modern, Can U Not has quickly become a must-visit haven for Santa Ana babes with a penchant for quirky sartorial gems.

Joellen continues to change the boutique game by creating her own rules; rules that follow the cruelty-free, independent women mindset of her brand. A quick browse through the blogosphere and you’re sure to spot the unique markings of this California girl. Perhaps the secret to Joellen’s staying power is her branding strategy, skillfully employing pink sprinkle doughnuts and Hello Kitty phone covers strung together with pop culture catchphrases. Either way, we think anyone who sees “International Puppy Day” as an excuse to have a sale should be elected president of the world, stat!

Amidst her busy work/life hustle, Joellen gave us the lowdown on vintage picking, local bands, the best part about owning your own business…while still making time for burritos of course. read more…

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