Fora
Lifestyle
July 7, 2014

GIRL GUIDE: Rachel and Nicole Effendy

You know how they say two is better than one? Or how good things come in pairs? How about two = double the trouble, double the fun? Okay, perhaps that last one was a bit of stretch, but nonetheless, Rachel and Nicole Effendy have managed to convince me that having a sidekick is the algorithm for success.

Amongst an infinite number of fashion blogs floating around in an (inherently) over-saturated WWW, Rachel and Nicole literally sparkle, shine, and glimmer like diamonds – as their namesake blog, Rachel et Nicole, houses some of the most creative, well-thought-out content in the fashion blogosphere. From styling to creative direction to photography and design, these Brooklyn-based sisters work around the clock to do…pretty much everything (while STILL managing to find the time to sleep, watch Netflix, and look generally fabulous).

It’s one thing to do art for arts sake – but when it comes to brand work, there’s a fine line between feeling like you’re “selling out” and maintaining artistic integrity and doing work you actually believe in. That said, one of the most validating moment of a creative’s career is to be hired by a brand who completely trusts your creative vision. And when you’ve got to that point, you know that you’re doing something right.

To these gals, keeping it “organic and real without the noise of commercialism clouding our final product” is one of the most valuable things about having complete control over a project. And with a pair of keen, affluent eyes, the aforementioned isn’t a difficult fete.

From humble beginnings to even humbler successes, it’s time for you to acquainted with this creative powerhouse. FORA readers, meet Rachel and Nicole! read more…

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