What’s it like interning at the biggest online fashion community ATM? read more…
How to achieve the ultimate summer hair style in a few simple steps! read more…
Including a movie starring a Gilmore Girl as…not a Gilmore Girl. read more…
She’s back, and no longer living “The Simple Life.” read more…
Snapback-sporting icons can teach us a thing or two about tomboy-ism! read more…
We want you to show us what #BFFappreciation looks like. read more…
What we’re probably going to be wearing to the beach. read more…
Someone, somewhere once said that two is better than one – so in light of ~appreciating BFFs~, this week’s edition of street style snaps had us chasing stylish duos – asking them (politely) if we could join them in their fashion-y #biffle activities. Joking. Partially.
Whether they unknowingly coordinated their outfits or knowingly coordinated their musical choices, these pairs make us want to grab our own BFFs and tell them that we love them…in all their BFF-worthy glory ^_^. read more…
The last collaboration H&M fostered was the widespread, white-bagged, duvet-coated magical monstrosity that was Maison Martin Margiela. However, that was all the way back in November…and we’re itching for the next reason to wait in line in chilly November temperatures. When it was announced that Isabel Marant would be the next designer to the H&M collab roster, we nearly couldn’t believe it! Marant, who has been dressing the hottest socialites, bloggers and stars of our time, is not only /trendy/ but is also carries a strong French influence – something that makes her products seem all the more desirable. But how is this pair-up is going to go? How much will it stay true to her notoriously covetable brand? Will it be a chip off the old brick or something completely new and fresh, though still recognizably Marant? Let’s explore a bit, shall we? read more…
We once compiled this very ~comprehensive guide~ so you could decipher which UV-ray shielding eye-covers were most sartorially satisfying. But now that the sun is 1) scorching hot and also 2) blinding, it’s becoming incredibly apparent that seeing is impossible without tinted protection. So check out how these ladies made use of the most important accessory of the season, and perhaps get inspired to !!PROTECT YOUR EYES, YO!! read more…
Though the weather is still fluctuating between sunny summer and rainy spring, we’ve been taking the opportunity to sport bare legs and sandals all week. Admittedly, there have been days when the temperatures are deceiving /not-warm/ and we are forced to revisit the spring jackets and long-sleeved jersey basics that are often overlooked year after year, but regardless of this awkward transitory weather, bare legs will 4ever remain – that is, unless it starts snowing again… #foreverbeatingthesystem read more…
Though Vancouver is typically known for it’s landscapes (and not it’s fashion), we took it to the scenic streets to snap some rainy-day apparel on rainy-day-ready humans. From hats to platforms to denim galore, Vancity locals reminded us that they know how to keep it #chic while still being practical. Toronto, take note! read more…
With prom season just around the corner, what better way to ~get into the groove~ than with an emoji-filled, MTV Fora Look Book?! Taking you through 7 super fun/super cool/super flashy looks from #seapunk to The Virgin Suicides, get PROM inspired with high and low $$$ options (so there’s something for you no matter your budget)! And, while you’re at it, join in the conversation… because the plethora of flying cats said so, DUH. read more…
Source: Beyonce.com / H&M
In her continued attempts at world domination, Queen Bey has produced an heir to her throne, signed on as the face of America’s favouite cola, and drawn in more female viewers to the super bowl than ever before. The pop culture queen’s latest efforts have us bowing down in affordably-priced tropical-infused garb with her buzz worthy collab with H&M – and, in the history of celeb-filled campaigns, this one’s looking pretty promising. Get hyped with us for Bey’s high street takeover and browse the Swedish retailer’s history of hit and misses staring Lana, a troop of models, and Mark Ronson killing it in hot pink suiting.
Get prepared to pull out your sweat pants this weekend, because a whole bunch of chocolate~chocolate~treats~chocolate are probably making their way to you in the masses. However, be warned: This post may persuade you to skip the sweets and head straight to the mall for some shopping instead… because as a follow-up to If Your Favourite Starbucks Holiday Drinks Were Clothes, we’ve gone all PASTEL on you, and taken the liberty of analyzing what our favourite Easter treats would look like if they were various body-covering garments. read more…
It’s OKAY if your idea of ~sporty~ is Mel C in bright blue tear-away pants. Some of us just weren’t made to bend it like Beckham. But after having a peek at how unexpectedly chic the workout gear in these ad campaigns is, you may just feel an inkling to revaluate the treadmill. Today we’re counting down five gold medal athlete endorsements for a fashion brand. Neon trainers and Jock Jams ahead, let’s get ready to rumblllllllle.
(aka: read on for six-packs) read more…
In this third and final instalment of street style snaps from Toronto Fashion Week, we’d like to make the following statement with full confidence: people who have good style like good music. Fact. Read on for sweet pants, rad boots, great sunglasses, a little bit of Kenzo, and some Solange, duh. Enjoy! read more…
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