July 7, 2014

GIRL GUIDE: Rachel and Nicole Effendy

You know how they say two is better than one? Or how good things come in pairs? How about two = double the trouble, double the fun? Okay, perhaps that last one was a bit of stretch, but nonetheless, Rachel and Nicole Effendy have managed to convince me that having a sidekick is the algorithm for success.

Amongst an infinite number of fashion blogs floating around in an (inherently) over-saturated WWW, Rachel and Nicole literally sparkle, shine, and glimmer like diamonds – as their namesake blog, Rachel et Nicole, houses some of the most creative, well-thought-out content in the fashion blogosphere. From styling to creative direction to photography and design, these Brooklyn-based sisters work around the clock to do…pretty much everything (while STILL managing to find the time to sleep, watch Netflix, and look generally fabulous).

It’s one thing to do art for arts sake – but when it comes to brand work, there’s a fine line between feeling like you’re “selling out” and maintaining artistic integrity and doing work you actually believe in. That said, one of the most validating moment of a creative’s career is to be hired by a brand who completely trusts your creative vision. And when you’ve got to that point, you know that you’re doing something right.

To these gals, keeping it “organic and real without the noise of commercialism clouding our final product” is one of the most valuable things about having complete control over a project. And with a pair of keen, affluent eyes, the aforementioned isn’t a difficult fete.

From humble beginnings to even humbler successes, it’s time for you to acquainted with this creative powerhouse. FORA readers, meet Rachel and Nicole! read more…

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February 12, 2014

Street Style Lookbook: NYFW Part 2

Leather was in heavy rotation over at the tents, as show-goers braved the increasingly chilly temperatures while still managing to look chic and fabulous and awesome. In our first instalment of NYFW streetstyle, bright plaids and pops of jewel tones were the centre of attention – and though this set of sartorial superstars have opted for a bit of more winter-centric colour palate, there’s definitely no shortage of inspiration here! read more…

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December 20, 2013

Street Style Lookbook: Best of 2013

We shot a lot of amazing ladies and gents by way of Toronto, Vancouver, and New York – but it was impossible to embed every single street style shot in one cohesive post. Therefore, we turned to our trusty streetstyle photographer/generally wonderful human friend, Max Kopanygin, to pick his *top 25* shots over the course of the year. #nostalgia #fashun #fun read more…

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November 22, 2013

Street Style Lookbook: NYC In November (Part 2)

Last week, sharp lines and layered darks emphasized the importance of texture (and the perfect leather jacket), but in this second selection of NYC streetstyle, here’s a little lesson in mixing neutrals.

Though we love colours as much as the next person, there’s nothing more satisfying than seeing a collection of perfectly put-together outfits void of any highly saturated hues. This, of course, is not to discredit colourful outfits (we’re looking at you Sidi), but with no shortage of beiges, greys and black, transitional winter dressing has never looked so easy peasy. read more…

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November 15, 2013

Street Style Lookbook: NYC In November (Part 1)

We traversed across the border to hunt down the latest and greatest humans hangin’ out on the streets of our favourite American city – and like always, we returned to good ol’ Toronto with dozens of snaps and endless sartorial inspiration. With layers upon layers of fall goodz and an affinity for walking across streets in the most fabulous way possible, here’s the first of two NYC street style batches! read more…

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June 28, 2013

Street Style Lookbook: NYC (Part 3)

Our last batch of fun/fab/fantastic NYC street style had us exploring different neighbourhoods – and from Williamsburg to Central Park, we met & gret…greeted(?) locals, who, draped in Chanel, Alexander Wang and Issey Miyake were looking as #fashionable as always. From ankle-skimming shapes to mesh galore, our sartorially-satisfied hearts will forever belong to you, New York. See you next time!!! *insert all the sad emojis here* read more…

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June 21, 2013

Street Style Lookbook: NYC Edition (Part 2)

In our first round of NYC street style, we saw a surge of box pleats and black ankle boots. Though that was all fine/dandy/fashion-y, this time around, stylish ladies and gents handed us no shortage of flowing silhouettes in summer-y prints, and covetable accessories galore!!! Though the weather is surely heating up, New York, New York, we love you! read more…

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