What’s it like interning at the biggest online fashion community ATM? read more…
How to achieve the ultimate summer hair style in a few simple steps! read more…
Including a movie starring a Gilmore Girl as…not a Gilmore Girl. read more…
She’s back, and no longer living “The Simple Life.” read more…
Snapback-sporting icons can teach us a thing or two about tomboy-ism! read more…
We want you to show us what #BFFappreciation looks like. read more…
What we’re probably going to be wearing to the beach. read more…
In appreciation of spring and what soon is to be summer, let’s highlight all the great ways to rep Mr. Sun! Yellow is such a vibrant colour, and besides getting happy just /looking at it/, it’s a constant reminder that despite the fact that it’s been kinda grey out, the sun will eventually come out and play. :’) read more…
Not only was it common knowledge, but it was also something that was embedded into your existence at a young age: If you don’t wanna carry it, just tie it around your waist! Sometimes, this was the best idea in the entire world as all the kids did it for +10 cool points and +20 practicality points. However, at other times…well…this “trend” proved to be pretty controversial (as the lovers matched the naysayers). Either way, the sweater-around-waist trend is back with a bang, so let’s take the time to celebrate it’s homecoming with a smile!!! read more…
This morning ~reflect~ on your weekend while perusing this week’s moodboard. Get your mirror faces ready (you all have one, don’t lie) and be inspired by the many reflective things this fine world has to offer. Skateboards, shoes and giant bean-shape objects will have you seeing yourself in places you never thought possible. Smile, squint, frown, prune, or whatever it is you do, and get ready for a whole lot of reflection. And also, a mirror selfie of the Biebs (reflected many times above) because…MIRROR MADNESS, duh! read more…
I think for any girl, there is this ongoing search to find the perfect and comfiest of comfy shoes. If you happen to be someone who does a lot of walking around and want comfy shoes but also want to find something stylish, espadrilles are the way to do it. read more…
From the great city that gave us Claire Danes and soft pretzels comes an army of runway-worthy street stylers. A breeding ground of coolness, NYC is where the trendsetters flock. In search of the best dressed du jour, we’ve retreated to the very birthplace of street style. Here in The Big Apple, the fashion crew is fluent in pattern mixing, sunglasses-choosing, and unusually photo-ready hair. Fabulous must be in the water…? read more…
Meet Michelle Madsen (extra points for alliteration). She currently interns at an awesome website that you might be familiar with called LOOKBOOK.nu – an online community of fashion-forward contributors who post and hype each others daily outfits. Get to know the ins and outs of what it’s like to intern at a website with over 1.2 million members and see what all the ‘hype’ is about. Karma points will definitely follow. read more…
If you are someone who maintains a love for winter because you believe warmer seasons don’t allow you to layer, then friend, you are mistaken! Vests are the perfect piece to wear over a loose tank and some high-wasted shorts. They’re like jackets, only without sleeves! Without arm suffocation, you won’t get hot (awesome) and thus, you won’t get sweaty (double awesome). Plus, if you take the idea one step further, you will notice that vests will make a statement and add another dimension to your outfit – so here are a few vests that can fulfil your dream of layering for dayyyys. read more…
We once compiled this very ~comprehensive guide~ so you could decipher which UV-ray shielding eye-covers were most sartorially satisfying. But now that the sun is 1) scorching hot and also 2) blinding, it’s becoming incredibly apparent that seeing is impossible without tinted protection. So check out how these ladies made use of the most important accessory of the season, and perhaps get inspired to !!PROTECT YOUR EYES, YO!! read more…
We’ve met an incredible selection of interns from companies extending over fashion, beauty, and editorial fields. However, this week, we’re exploring the PR side of things through Sophie Coleman – an intern at ROI Relations. From Maybelline to The Body Shop, ROI’s beauty-tuned roster of clients is a perfect fit for this fashion chick, so if you’re interested in learning more, let’s all become acquainted because she’s got some seriously great tips! read more…
Hmmm… let’s think. What is the perfect colour to beat the heat? I remember hearing that black absorbs heat and makes you warmer… while white reflects the sun rays and keeps you… well… cool, calm and collected (which we all need a little of). So I’ve got an idea! Pick me, pick me! ALL WHITE EVERYTHING. Let’s do it up kids. Plus, you’re going to look like some sleek style-kitty from heaven and who doesn’t want that?! read more…
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