Fora
Fashion
August 1, 2014

Street Style Lookbook: 50 Shades of Generally Awesome

Okay – so there might only be 7 ladygals in this street style lookbook, but figuratively, these Torontonian gems are every bit as aspirational as a batch 6x this size.

Once again, I’ll talk about the weather – even though this week saw a cold front super, unusual for early August (and what typically would be the month of burgeoning shiny faces – I should reconsider my career and become a weather forecaster, right?) but that doesn’t mean a lapse of hot hot heat alters the importance of UV protection for your peepers.

Whether they’re round, squared off, bold or cLaSsIc, lettuce investigate some cool eyewear and save our weather talk for next Friday. read more…

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Fashion
July 25, 2014

Street Style Lookbook: Don't Stress – Distress!

We’re all guilty of over-thinking: both in terms of life and in terms of sartorial decisions. And while I realize this probably isn’t the most insightful way to end off our/your Friday, I’d like to provide you with some words of pseudo-wisdom so you go into the weekend with a clear mind. First of all – take it easy. Eat an ice cream cone. ReLaX. Chill. And when you find yourself getting restless (because too much chilling), distress your denim – because duh, that’s the obvious thing to do. read more…

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Fashion
July 18, 2014

Street Style Lookbook: Prints Charming

Attention, attention! We’re looking for our very own Prince Charming – do you know where we can find one? (Or multiple? Lol?)

If you’re unable to answer the pressing questions from a team with inquiring minds, at least join us as we appreciate a batch of street style looks filled to the non-fedora’d brim of printsprintsprints. Whether it be a crazy romper or a sleek leopard skirt, prints of any kind? Charming. We’ll take them all! read more…

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Fashion
July 11, 2014

Street Style Lookbook: C00l C00l C00l Summer

The word “cool” holds a double entendre in today’s street style edition. Yes, all of the following people and persons certainly /look/ the part of “cool” (because duh), but they’re ALSO dressing for some cooler temperatures. So without further ado, join us as we resentfully repurpose our spring jackets for a tentatively cool, cool, cool summer. read more…

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Fashion
July 4, 2014

Street Style Lookbook: Cool Girl Army

In honour of our GIRL GUIDE, we’re on a quest to build our very own (IRL) cool girl army. And what better way to start than seeking out the cool girls hanging out right outside our doorstep? Meet 7 sartorial superstars that would automatically make us appear cooler than we actually are – crazy cool hair, harnesses, and no shortage of black clothing included. read more…

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Fashion
June 27, 2014

Street Style Lookbook: Sleek Summa

Grab yr bike and go for a ride with some effortlessly ~chic~ ensembles – perfect for park hangs, picnics, and nice/casual strolls.

Summer dressing doesn’t have to revolve around denim cut-offs and Converse low tops…so whip out your ambiguous black and white clothing and prepare for a sleek and chic summa. read more…

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Fashion
June 20, 2014

Street Style Lookbook: Lite Brite

These sartorial superheroes may not create glowing peg-board designs as they make their way through the streets of Toronto, but they certainly light up…our hearts…with their impeccable style. Whether it be a transparent pop of fluro in the form of a c00l pair of shades, or a super -B0Ld- sneaker, these boys and girls sure know how to W E R Q. Bye read more…

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Fashion
June 13, 2014

Street Style Lookbook: See U Never, Outwear

We spent all winter complaining about the cold, but now that it’s hot, here are some last, fleeting memories of cool-weather layering – because soon enough, it’ll unbearably hot and unbearably unrealistic to venture outside in more than a tank top and shorts. So for the sake of being #relevant… read more…

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Fashion
June 6, 2014

Street Style Lookbook: Grey Matter

!!SPOTTED!! Our very own Victoria alongside YouTube ladygal Beautycakez (AKA: Dani’s roommate). Worlds colliding. So Internet.

This week, we’re ~back to basics~. Goodbye bright colours, helloOOoo heathered greys, jersey tops, and Converse low-tops. We’re kickin’ it into high gear with some fun, fierce and fabulous looks that epitomize ~simplistic chic~; ’cause now that it’s borderline sweltering hot, ain’t nobody got time for anything else!!! read more…

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Fashion
May 30, 2014

Street Style Lookbook: June Prep


Hey y’alls. It’s almost June – and you know what that means! Park hangs! Sunshine! Casual tree-leaning! Sunglasses! Smiles! Friendship! Etc etc!

Even if the weather has yet to make up it’s mind (AKA quit playing games with my heart!), that doesn’t mean that we can’t put our best potentially-sandaled foot forward and enjoy the beginning of what should be a very beautiful summer. read more…

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