July 20, 2014

Sunday Morning Moodboard: Thrift Shop

Thrift shopping is fun. A thrift store is like a treasure trove for anything and everything you could ever want – books, clothes, bags, cat-covered suitcases – and rifling through racks is probably my favourite thing to do with my time. Plus, coming out with a new wardrobe for $10.99? Not too bad, either. Most are closed on Sundays, but that gives you ample time to plot out a plan of action, right?

Do you go for the blouses or dresses first? Clothes or knick knacks? Stake out the high profile items first so no one (not even your BFF) can steal them from your thrifty talons. And with that I leave you this moodboard, so even if you can’t haul yourself out of bed you can look at a virtual thrift store for some much needed retail therapy. read more…

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July 4, 2014

Street Style Lookbook: Cool Girl Army

In honour of our GIRL GUIDE, we’re on a quest to build our very own (IRL) cool girl army. And what better way to start than seeking out the cool girls hanging out right outside our doorstep? Meet 7 sartorial superstars that would automatically make us appear cooler than we actually are – crazy cool hair, harnesses, and no shortage of black clothing included. read more…

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June 3, 2014

GIRL GUIDE: Joellen Lu

Clad in a pink fur coat and bobby socks, Joellen Lu isn’t your typical entrepreneur. As the business-savvy, go-getter behind Cali boutique Can U Not, Joellen knows a thing or two about balancing a hectic schedule. While studying psychology in college she transformed her Tumblr-based personal shop into a fully stocked retail force to be reckoned with. Striking the perfect balance of vintage and modern, Can U Not has quickly become a must-visit haven for Santa Ana babes with a penchant for quirky sartorial gems.

Joellen continues to change the boutique game by creating her own rules; rules that follow the cruelty-free, independent women mindset of her brand. A quick browse through the blogosphere and you’re sure to spot the unique markings of this California girl. Perhaps the secret to Joellen’s staying power is her branding strategy, skillfully employing pink sprinkle doughnuts and Hello Kitty phone covers strung together with pop culture catchphrases. Either way, we think anyone who sees “International Puppy Day” as an excuse to have a sale should be elected president of the world, stat!

Amidst her busy work/life hustle, Joellen gave us the lowdown on vintage picking, local bands, the best part about owning your own business…while still making time for burritos of course. read more…

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May 30, 2014

Street Style Lookbook: June Prep

Hey y’alls. It’s almost June – and you know what that means! Park hangs! Sunshine! Casual tree-leaning! Sunglasses! Smiles! Friendship! Etc etc!

Even if the weather has yet to make up it’s mind (AKA quit playing games with my heart!), that doesn’t mean that we can’t put our best potentially-sandaled foot forward and enjoy the beginning of what should be a very beautiful summer. read more…

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May 2, 2014

Street Style Lookbook: SoHo Snapz

It’s always nice to ~escape~ across the border and spend the day hanging out in SoHo – where fashionable people wearing fashionable things are in no shortage. From #allblackeverything to colourful toques (because #Canada – represent!!!!), here are 8 snaps from a quick jaunt to da city that never sleeps. read more…

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April 11, 2014

Street Style Lookbook: Hats Off 2 You!

A hat really can make (or break) an outfit. Whether it’s a wide-brimmed fedora or knit toque, these head-warming accessories really have the capacity to give you a lil sumtin sumtin when you feel like your outfit might be lacking.

**NOTE: Of course, this isn’t to say that the following 7 street style savants aren’t impeccably dressed from their c00l hats down to their c00l feet, but y’know…just for future reference.**

read more…

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March 28, 2014

Street Style Lookbook: Bl00 Jeanz

Whether paired with a super oversized coat or coupled with a matching denim jacket, it’s impossible to ignore the appeal of a good ol’ pair of blue jeans. Whether you’re a lady or a gent, this wardrobe essential is super versatile – and whether your denim is ripped, baggy, skintight or of the selvedge variety, season to season, there’s never going to be a shortage of this pantular classic on the streets.

After all, as Lana once said… read more…

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February 28, 2014

Street Style Lookbook: Colourful Coats

In stark contrast to all the black outerwear we’ve seen as of late, it’s no surprise that this batch of street style has confronted us with a major case of the smilezzzz. A plethora of colourful coats even in the bleakest of ~*~*~winter winds*~*~? We’re down. Monochromatic matchy-matchyness amongst piles of snow? Yes please!

So even though it feels like -25° right now, here are 7 looks to brighten up ur day. Now, is spring here yet?! read more…

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February 21, 2014

Street Style Lookbook: (More) #Allblackeverything

The cold has been met with yucky snowfall and citizens of Toronto have opted for bulky comfort over sleek winter style. Nonetheless, after an extra 80 minutes on the street (brrr) I fished out 7 #allblackeverything subjects! 7 street stylers combat the winter white by donning black – yay for ~cohesiveness~! read more…

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February 12, 2014

Street Style Lookbook: NYFW Part 2

Leather was in heavy rotation over at the tents, as show-goers braved the increasingly chilly temperatures while still managing to look chic and fabulous and awesome. In our first instalment of NYFW streetstyle, bright plaids and pops of jewel tones were the centre of attention – and though this set of sartorial superstars have opted for a bit of more winter-centric colour palate, there’s definitely no shortage of inspiration here! read more…

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